Tuesday, 10 August 2010

New Balance now in-store!

Our first drop of New Balance styles arrived in July, and we’re thrilled to be working with a brand we’ve long worn. We’ve started with two classic shapes from either end of the NB spectrum, both of which fit in well with our philosophy of Modern Crafted Clothing.

Part of the Made In England line, the 576 is hand made in New Balance’s Cumbrian factory in the North West of England. Originally launched in 1988, we’re stocking the 576 in red and navy suede. Whilst we love the craftsmanship that goes into the Made In England line, we’re also keen to embrace new technologies: the 574 Sonic is a classic silhouette, but the synthetic suede and textile have been heat bonded together, providing a seamless, lightweight sneaker. Both are available in store now.

To get us up to speed on the finer points of the collection, some of the team spent a fun morning with the boys from New Balance – a massive thanks to the guys, and well done to Andy for decimating the field in the 50 meter dash!


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